How adding clever twists to language is making some companies' response rates climb.
New York, NY -- Derrick Gossman couldn't figure it out. He'd written a website sales-letter to sell his ebook and although his site was getting plenty of hits, he just wasn't selling anything. Yes, he had written his "killer copy" with the intent to "skyrocket his explosive profits." He was turning his features into benefits... and all the rest of it.
But nothing was happening. He followed the advice of the so-called internet gurus with their "hypnotic writing" and the "Who else wants (benefit)?" clichés. And he was going nowhere. As direct-response copywriter Herschell Gordon Lewis once said, "Overuse equals abuse."
And that's what happens when people who want to succeed on the internet follow the canned advice of the internet gurus: thousands of people doing the same tired things. And the result: absolutely nothing - except discouragement.
Are you in the same predicament?
You can change all that by using NLP Language Patterns throughout your copy. What are they? And how can they help?